We stayed for 7 nights in january 2007.
Overall the hotel is as described by the others, good location, quiet, clean, efficient, accomodiating and good value. Good airconditioning and nice washroom with rain showers. The bath towers were huge. Bathrobes were provided. (deluxe room).
Price wise, it is reasonable for London's standards but expensive compared to US or Canada. We managed to booked directly with the hotel for 129 pounds/night fully paid prior to departure.
No major issues or complains with the hotel which is good considering that we were there for 7 nights.
Minor issue about the roll-away bed which was too soft for my 10 year old daughter but the staff were very helpfui and gave us more duvet to pad it up. Generally, hotels in Europe and Asian are not geared tor families unlike US or Canada where a double bed is common.
Location is good considering that the subway is 5 - 8 minutes walk away and still the street level noise is kept to a minimum. The neighbourhood is good and we had not problem even late in the nights walking back to the hotel.
We had a free bottled water every day and fresh fruit at the reception.
Good suggestion regarding information about getting off the Earl's Court exit at the Subway station which was important to save some walking distance (given by a traveller earlier).
Travelling by bus and subway was easy after you get a hang of where the buses or trains are heading and where the transfer is.
It is a little more expensive than some of the other hotels but, if you can afford it, it is definately a good choice to stay.