The cost for the room is quite high. In addition, the hotel charges full price for parking. I have stayed at hotels as nice as the Hilton (e.g. Marriott, Hyatt) in downtown metro areas such as Houston, where at least the parking is included in the room price. What the Hilton offers in terms of extra services and 'prestige' does not justify the price being twice as much as hotels in the same area. Additionally, Hiltons in smaller towns like Lafayette, LA, Greenville, NC, etc., tend to be rundown, crummy establishments that charge twice as much as other less prestigious (but cleaner, newer, nicer facilities) hotels on the same block.